Almost Website Redesign
A media outlet covering world news for young women
We respect readers' time and only show quality content that caters to their interests.
Conducted interviews on young readers, built journey map, designed user flow and wireframes, created prototype, and conducted usability testing .
Almost is an Instagram-first media outlet focused on world news stories for young people. Our top viewed news has gained more than one million views on social media. I built the official website in early 2021, gaining more than 2,000 monthly view in four months. In the post-pandemic era, the way we interact with each other has completely shifted, and we lose physical connection with people. This project aims at creating a "humane" media website that brings caring to the readers.
Wendy (Me) - UX Designer/Researcher
Christine - Project Manager
Kassy - Founder
Oct. 2021 (1 mon)
Redesigned Website (Prototype)
My Role - UX Designer/Researcher
My Design Process
A glimpse into the problem we are trying to solve
How might we
make young readers feel cared and resonated with our website and news?
We can empower
readers control over content and layout showing on the website!
Understand the access control industry and empathize with users
In order to understand our readers, I conducted website traffic analysis, competitive analysis, interviews, and created journey map.
Website Traffice Analysis
(1) Audience Overview
Based on the scatter chart, the traffic had continued to grow after I built the website in April. In August, the traffic reached its peak due to the 2020 Olympics and stopped growing after the game. From the pie chart, 94.3% of the readers are the new visitors.
Almost only attracts one-time visitors when there is a hot topic.
(2) User Flow
97% of the readers do not interact with other Almost's post.
Almost website does not properly categorize content.
During the interviews, I asked the readers to show me how they read news on the media they use to use in daily life and on Almost, and I created the journey maps to understand their feelings.
Almost's content on homepage is disordered and does not cater to readers' taste.
Identify user's pain based on the research and specify the design requirements
Readers don't/can't find all the content interesting in a short time
Add filter to hide the content the readers are not interested in
Add conspicuous accessibility setting that enables a diversity of readers to be engaged
Create finite scroll to maximize the content quality by prioritizing the most relevant content
Create flowchart and wireframe
click the image to view
I believe that a good design serves the minority first. If a design can satisfy the minority’s needs, it will satisfy the majority. Thus, I design an accessbility setting notification that will pop up as the readers enter the website. The notification will ask if the reader would like to customize the accessibility setting before he/she starts the reading journey.
Create rapid-prototype and conduct A/B testing
Prototype and Test
This time I made a playful and interactive prototype.
I asked the participant to try two different filters.
"The filter is great! I always don't want to read XXX related news."
- Sunny, 24
The reader like to exclude content that does not meet their taste.
"I prefer A filter, because B covers some content and slow down my reading pace."
The reader wants to learn the information fast.
Adjust user flow and wireframe
After user testing, I came back and re-adjust my design.
Conspicuous Accessibility Setting